What is marketing Explain importance of marketing for overall development of the country
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BASICS OF MARKETING
MANAGEMENT
1. What is marketing?
Explain importance of marketing for overall development of the country.
2. What is Marketing
Environment? Discuss factors affecting Marketing Environment.
3. Explain Direct Marketing
and online Marketing. State merits and demerits of both.
4. Explain the meaning of
market demand and state elements involved in it.
5. What is Cyber Marketing?
Write note on Cyber Marketing process.
6. What is consumer
behavior? Explain characteristics and importance of consumer behavior?
7. Explain market segmentation.
Describe its importance.
8. What do you mean by new
product? Explain systematic process for developing a new product.
9. What is consumer
Adoption? Explain steps consumer adoption process.
10. Explain term packing
and write its functions.
11. Explain importance of
packing for the product.
12. Write explanatory note
on various price setting methods.
13. What is ad agency?
Describe its functions and benefits.
14. What is personal
selling? Discuss its characteristics and importance.
15. Explain strategic
options available for market leaders.
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BUSINESS COMMUNICATION
Q.1 Short Note: -(Any
three)
1. Ethno methodologists
2. Difference between
listening and hearing
3. Qualities needed in
group discussions
4. The Speech Act theory
5. Indicators of assertive
behavior
Q.2 Answer any nine of the
following questions:-
1. Explain the types of
communication with example?
2. “Without feedback,
communication is incomplete”. Discuss.
3. What is ethical
communication?
4. Why it is important to
identify the deterrents of listening process?
5. In cohorts, discuss the
importance of body language in a presentation?
6. What is assertiveness?
How it is different from aggressiveness? Explain with Examples?
7. Show the importance of
voice modulation?
8. How can you be
empathetic and assertive at the same time?
9. “Seeing is believing”. Discuss
the statement in context of visual aids used for Presentations?
10. Prove with the help of
examples that positive comments enhance the listening process?
11. How can the message be
made in context and relevant for the receiver?
Q.3 Answer any three
questions:
1. Explain the basic forms
of communication and the process of communication?
2. Explain the types of
Listening?
3. Explain seven steps of
successful presentation?
4. Explain models of
communication?
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BUSINESS LAW
1. 'Corporate planning may
be viewed as an organizational process that results in the development of the
organization’s purposes, missions, objectives, goals, strategies, policies and
detailed action plans to achieve the objectives.' Explain the statement. What
benefits would ensure to an organization using corporate planning?
2. What would be your role
and functions if you were the CEO of a business organization operating in an
environment of intense competition?
3. Distinguish between the
Opportunity and Threat matrices.
4. Explain Shell's
Directional Policy Matrix.
5. What do you understand
by Break even analysis? Explain the concept with the help of an example.
6. Briefly explain 'Product
Life Cycle Approach'.
7. What are the usual
motives for mergers and acquisitions? What factor would make mergers and
acquisitions successful? Give relevant examples.
8. 'Strategy includes the
determination and evaluation of alternative paths to an already established
mission or objective and eventually, choice of the alternatives to be adopted.'
Explain the statement underlining the process of strategy formulation.
9. Technological factors
represent major opportunities and threats, which must be taken into account
while formulating strategies. Discuss. How can a firm build a sustainable
technology based competitive advantage?
10. "The low-cost
leadership strategy at times enables the firm to defend itself against each of
five competitive forces." Explain.
11. Briefly explain the
factors which contribute towards the success of a strategic alliance.
Illustrate with a recent example of strategic alliance. 12. Explain any three
methods/techniques used in strategic control systems, giving examples.
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FINANCIAL MANAGEMENT
1. What are the goals of
financial management? Discuss the Objective in Detail.
2. Discuss the merits of
‘pay-back’ as a technique for the appraisal of investment worth.
3. What is relationship
between fixed costs and operating leverage?
4. Explain the meaning and
causes of over capitalization. Discuss the methods of correcting
over-capitalization.
5. Discuss the guidelines
issued by the government of India to augment the long term working capital
funds through the debenture issue.
6. What is capitalization?
Discuss its need.
7. Explain in detail Gordon
Donaldson’s Capital Structure Theory.
8. Explain Factors
affecting Capital Structure.
9.”The fate of large scale
investment in fixed capital is often determined by a relatively small amount of
current assets” Comment.
10. Explain various Methods
of preparing Cash Budget.
11. Explain various types
of Debentures.
12. What is the importance
of inventory management of a business? Write a note on
operating control of
inventories.
13. What are the various
sources of financial information in India?
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HUMAN RESOURCE MANAGEMENT
Q.1 Answer the following
questions: (Any ten)
1. What are the
implications for personnel management?
2. Write a note on
motivation and productivity?
3. What are the causes of
Absenteeism?
4. What is the need of
personnel department in organization?
5. Write about the
increasing prominence of personnel management?
6. What is manpower
planning process?
7. What are the
characteristics of good interview?
8. What is the ideal test
development procedure?
9. What is the positive
outcome of training?
10. What is Management by
Objectives?
11. What is the need for a
transfer policy?
Q.2 Answer the following
questions: (Any two)
1. What are the methods of
wage payment?
2. What are the causes of
grievances in employees?
3. Explain various methods
of measurement of personality?
Q.3 Short Note: (Any four)
1. Grievance-arbitration
procedures
2. Participation of workers
in Management Bill, 1990
3. Channels of
Communication
4. Audit process and
reports
5. Profit Ethic
Q.4 Answer the following
question:
1. Explain the function of
the alternative work arrangement?
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MANAGERIAL ECONOMICS
1. Discuss the important of
managerial economics with special reference to decision-making.
2. Discuss the significance
of economic in micro economics.
3. What is the utility of
traditional economics?
4. Explain the term
‘Elasticity demand’ on what factors dose it depends?
5. Explain how derive
demand has less price elasticity than autonomous demand?
6. Distinguish between
derived demand and autonomous demand give illustrations.
7. Explain the concept and
state the importance of market share of demand.
8. Define sales forecasting
and discuss objects and importance.
9. What is capital good?
10. What are the different
methods of sales forecasting? Discuss their merits and demerits.
11. Explain the methods of
demand of demand forecasting for a new product, describe the process of sales
forecasting.
12. Write a brief note on
the essentials of a good sales forecasting system.
13. Explain the salient
features of long run average cost curve.
14. Write does producer
charge different customer for a produce.
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MATERIALS MANAGEMENT
1. State the definition and
scope of materials research.
2. Short note on -Post
Purchase System.
3. Describe Evaluation of
Material handling.
4. Explain Purchasing &
Inventory.
5. Limitations of ABC
Analysis.
6. State the nature of
seasonality.
7. Explain the significant
differences of purchasing of capital equipment. Short note on Role of Materials
Managers.
8. Define Law of Agency and
its rules.
9. Describe Special Contracts.
10.How can transport he done
by course of shipping? Explain
11.Explain briefly with the
help of diagram Materials Planning.
12.How can you calculate the
following :-a) Materials Cost Index b) Indigenous content index.
13.How can you minimize
insurance cost and self insurance?
14.Describe the importance of
public relations in buyer and seller relationship
and ethics?
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ORGANIZATIONAL BEHAVIOR
1. What do you mean by
organizational environment?
2. Discuss the role of
technology in economic development?
3. What are the
characteristics of organizational goals?
4. What are the limitations
of MBO (Management by Objectives)?
5. What are the causes of
goal displacement?
6. What are the
determinants of human behavior?
7. What are the various
techniques by which personality can be measured?
8. Explain the various
learning theories.
9. Explain Maslow’s Need
Hierarchy Theory and discuss its importance.
10. Give classification of
media communication.
11. Explain the importance
of good communication system in an organization.
12. What is the major
difference between autocratic, democratic and Free Rein styles of leadership?
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PRINCIPLES & PRACTISE OF MANAGEMENT
Q.1 Answer any ten of the
following:
1. Explain the
characteristics of financial plan?
2. “Leadership is the
driving force which gets thing done by others”? Comment.
3. What is the need and
importance of centralization?
4. What are the advantages
of management audit?
5. What is the suitability
of project organization?
6. What are the potential
areas of difficulty?
7. What are the
characteristics of a good decision?
8. What is the distinction
between procedure and policy?
9. What are the
characteristics of policy?
10. Explain relationship of
systems and Contingency theory?
11. Who is a supervisor?
Q.2 Answer any two of the
following:
1. What are the factors
influencing the span of supervision?
2. What are the need and
importance of co-ordination?
3. Describe various
techniques of forecasting?
Q.3 Short Note: (Any four)
1. Types of barrier in
communication
2. Effective committee
operation
3. Control Process
4. Goal setting approach
5. Motion Study
Q.4 Answer the question:
1. Discuss in brief the
characteristics, advantages and limitations of Matrix Organization?
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